English summary
Know which member of your team earned each Google review
Aplavo brings together the Google reviews of every one of your restaurant locations and attributes each one to the person who earned it. Built for hospitality in Spain.
The full site is in Spanish: aplavo.es
The problem
In hospitality, Google reviews are earned one table at a time. But they arrive at the business profile anonymously — nobody knows whose work produced which review. What cannot be attributed cannot be recognised, and a team that never sees its own results stops trying.
How it works
- Each member of staff carries an NFC card.
- The customer taps it with their phone and goes straight to the Google review form. No app to install, on either side.
- When the review appears, Aplavo matches it to the tap that preceded it — and now it knows who earned it.
It verifies rather than guesses. Google publishes no origin field for a review, so nothing can be deduced from the text. When there is no way to decide with confidence, the review stays unattributed instead of being assigned by approximation. That stubbornness is deliberate: a scoreboard is only worth having if nobody can dispute a single line of it.
What it does not do
- It does not filter who gets asked for a review based on how satisfied they seem. That is review gating and Google policy prohibits it.
- It does not pay for or incentivise reviews, which is also prohibited.
- It does not write reviews for customers or reply on the business’s behalf.
Pricing
Charged per company, not per location. Prices exclude VAT.
| Plan | Per month | Locations | NFC cards | AI analysis |
|---|---|---|---|---|
| Esencial | 49,00 € | 3 | 10 | No |
| Avanzado | 59,00 € | 3 | 15 | Yes |
Each location beyond those included costs 15,00 € per month. Paying a year up front includes 2 months free. From 10 locations onwards it is a conversation rather than a checkout.
For developers and agents
There is a public read-only API and an MCP server covering the commercial catalogue and the blog:
- OpenAPI document · plans and prices
- MCP endpoint at
https://aplavo.es/api/mcp— server card - llms.txt · any public page returns markdown with
Accept: text/markdown
None of it exposes any customer data — reviews, employees, locations and subscriptions live behind authentication.
Questions
Why do Google reviews matter for a restaurant?
Because Google uses them to decide where you appear on the map. Google’s own help calls this "prominence" and states that it is based partly on how many reviews a business has and how good they are: more reviews and higher ratings improve local ranking. That is Google’s documentation, not a marketing claim. Source: https://support.google.com/business/answer/7091
How many 5-star reviews do I need to raise my rating?
It follows from the weighted average: reviews needed = current reviews × (target rating − current rating) ÷ (5 − target rating). A restaurant with 373 reviews at 3.7 needs 112 five-star reviews to reach exactly 4.0 — but only about 90 for Google to display 4.0, because Google rounds to one decimal and 3.95 already shows as 4.0. There is a free calculator on this site that does the arithmetic.
Can I ask only happy customers for a review?
No. Filtering who you send to Google based on how satisfied they seem is called review gating, and Google’s prohibited and restricted content policy forbids it, along with paying for or incentivising reviews. Aplavo does neither: every customer gets the same link, and reviews of any rating are recorded. Source: https://support.google.com/business/answer/7400114
How is this different from Birdeye, Podium or Reputation?
Those are broad platforms for multi-location brands covering reviews, listings, social, surveys and campaigns. Aplavo does one thing: it tells you which employee earned each Google review. If you need a suite, Aplavo will fall short; if you need to share credit inside a team, a suite will not do it. None of the five publishes its price; Aplavo publishes both of its plans.
Is Clover an alternative to Aplavo?
No — that is a category error. Clover is a point-of-sale system from Fiserv: it takes payments and charges a percentage of each transaction. It does not aggregate your Google reviews and cannot tell you which employee earned one. Its customer feedback feature actually works in the opposite direction: in Clover’s own words it lets you address complaints "privately, before they show up on review sites". Clover also does not list Spain among its markets.
What does it cost?
Two plans, both published on the site and priced per company rather than per location: Esencial at 49 EUR per month excluding VAT with 3 locations and 10 NFC cards, and Avanzado at 59 EUR per month, which adds AI analysis of your reviews. Each location beyond the third is 15 EUR per month. There is no setup fee and no minimum term.
What does Aplavo actually do?
It gathers the Google reviews of all your restaurant locations into one dashboard and tells you which employee earned each one. Each member of staff carries an NFC card; the customer taps it with their phone and goes straight to leaving a review on Google. When that review appears, Aplavo matches it to the tap that preceded it.
How can it know who earned a review? Google does not say.
Correct — Google publishes no origin field, so no tool can deduce it from the review text. Aplavo does not deduce it: it matches the review against the card tap. When there is no way to decide with confidence, the review is left unattributed rather than assigned by approximation. A team scoreboard is only worth having if nobody can dispute it.
Does it ask customers for reviews on my behalf?
No. It does not write for the customer, it does not respond in the business name, and it does not filter who gets asked based on how happy they seem. That last one is called review gating and Google policy prohibits it. It also never pays for or incentivises reviews.
Is Aplavo available outside Spain?
The product works anywhere Google Business Profile does, but it is built and supported for Spain: the interface, the contract, the support and the invoicing are Spanish, and prices are in euros excluding VAT. If you run restaurants elsewhere, get in touch before signing up.
Sources
Everything this page states about how Google treats reviews comes from Google’s own documentation. Checked on 28 August 2026.
- Google, «Improve your local ranking on Google» — support.google.com/business/answer/7091
- Google, prohibited and restricted content in reviews — support.google.com/business/answer/7400114
- BrightLocal, Local Consumer Review Survey 2026 — 1,002 US adults; there is no equivalent survey with a Spanish sample, so it is indicative, not local data. brightlocal.com
- INE (Spanish National Statistics Institute), Central Business Directory — 266,476 hospitality companies in Spain, of which only 6,736 have twenty or more employees. ine.es
Who is behind it
Aplavo is built by SISTEMAS Y PROYECTOS EPG, S.L. (The Coto Company), based in Paracuellos de Jarama, Madrid, Spain. Security reports: security.txt.